Serum Versus Venom (SVSV) was created in 2003 as part of a long term study into the creative realm of craft, utility and luxury. The brand has always been deeply rooted in the philosophy of Futurecraft™ - the ideological basis for creating high and sustainable value in the modern, oversaturated consumer landscape.

Mostly creating Bespoke or Made to Measure garments, SVSV has also explored homegoods, jewelry and media as platforms for expression.

Each garment and object created sits comfortably outside the normal boundaries of the institutionalized fashion industry.