Adidas and Reebok (SLD) retained The Keystone Design Union to develop advanced strategies for 2010.
While the majority of the work is confidential - some of the unique visual explorations can be shared.

The KDU investigated ways of making the brands more competitive through quick strike design and visual programs.

A team of over 25 KDU members from around the world produced work pushing the visual limits of professional sports.

Additional trend forecasting, advanced marketing and digital solutions were presented.